About Tinyplay

Tinyplay was set up in March 2009 to publish fun games, applications, and toys; primarily for the Apple iPhone. Each of our products is designed and developed to a certain set of goals, specific to each project. In addition to those goals, all of our titles follow five basic design rules that we use to ensure only the best applications are released with our name on them.

1. It must be fun or useful; preferably both.

This may seem obvious, but just take a look at all the crap out there. If it turns out that a great idea just doesn't work in practice we ditch it, you can't polish a turd.

2. It must bring something fresh to customers.

Too many times we have seen: Clones of a good game that add nothing new (and often make it worse); Sequels that are just more of the same; Excuses for brand exploitation that can hardly be called a game at all; etc.; etc.
Now there's nothing wrong with re-using good game-play mechanics and ideas, so long as something new is added; we do this often. Original games that bring new experiences to our customers are even better.

3. It must be friendly and easy to use.

While established interfaces can be used, modified, and improved for established presentations and control techniques, new ones must be developed for original content. These are designed to be intuitive so even when a user has never seen an interface before, they can just pick it up and use it in a matter of seconds.

4. It must be focussed on the customer.

How do you, the customer, want to interact with this application? We put ourselves in the end-user's shoes and ask ourselves this question as part of the design process on all of our titles. That's why you don't see splash screens or other intrusive reminders about who made the product. You don't care, you just want to get on and play with it and have some fun.

5. It must foster a sense of affinity between users.

Video games have had a bad rap in the past for fostering anti-social or withdrawn behaviours in their players. Lately however, more and more games are being applauded for their ability to bring people together and aid social interaction and communication in a fun way. We consider which category our products fall into before we develop them to make sure we focus on designs and ideas that make people's lives better.